A loan that pays you back – it’s a way of seeing money differently
Mandy Blewitt, Senior Marketing Manager of Unsecured Lending at Nedbank, explains that it is the fact that loans can enable people and families to get the things they need in life that led Nedbank to its campaign positioning of ‘a loan that pays you back’.
‘One of the most common misperceptions many people have about personal loans is that they are “bad” and should be avoided,’ Blewitt explains. ‘But as a bank that is committed to seeing money differently, we want to encourage South Africans to look at the positives a loan provides them with and that an affordable, well-managed loan from a responsible lender is not all bad.’
Most people tend to focus solely on the fact that they have to pay back their loans and forget what the loan has enabled them to do. ‘So instead of seeing a loan just as money you have to repay, we want our clients to look at their Nedbank personal loan as a valuable contribution to improving their lives – a loan that is paying them back.’
Blewitt emphasises that the concept of being paid back has nothing to do with loyalty schemes or cashback structures. Rather, the value a Nedbank personal loan lies in the fact that the loan can be used to fund whatever the client needs – from educational costs or home improvements, to appliances, furniture or even paying for those unforeseen medical expenses that have been stressing you out.
But Blewitt says that one of the keys to ensuring your loan pays you back is borrowing the money from a reputable and responsible lender. ‘Nedbank prides itself on being just that. We know that for a loan to truly pay you back, you need to be able to afford the repayments comfortably. Nedbank will not offer you a loan if you can’t afford the repayments or offer more than you can comfortably manage to repay every month.’
‘Ultimately, a personal loan can be a great way to achieve the things you really need in life.’ Blewitt concludes, ‘Once you consider what your loan did for you or a family member, or what it helped you achieve, you too will be able to see how a Nedbank loan is indeed a loan that pays you back.’
Visit Nedbank.co.za and click on ‘Apply’ to experience our new, fully digital loan application process. This will save you time in getting a personal loan that pays you back.