AXE Announces the DJ Search Winner.
AXE found the magic in one up and coming South African DJ to showcase their talent in Ibiza
August 31, 2017 (Johannesburg, South Africa) – After a three-month search for South Africa’s best up-and-coming DJ, the contest is finally over. AXE, the world’s number one male fragrance brand, alongside award-winning DJ Black Coffee selected an AXE IBIZA winner at a star-studded event at Taboo in Sandton last night.
The 5 AXE IBIZA finalists, Siyabonga Ziqubu, Kutloano Nhlapo, Xoliswa Nene, Tumisang Mabea and Sibulele Yali went head-to-head in a battle to claim the grand prize. The grand prize includes a VIP experience and a chance to play a set with Black Coffee in Ibiza, the party capital of the world. Each finalist played a 20-minute set to show their magic and impress DJ Black Coffee. Kutloano Nhlapo emerged as the final winner, securing his spot to Ibiza.
Kutloano Nhlapo, a DJ from Johannesburg will join 3 other winning DJ’s from Ethiopia, Nigeria and Zambia in showcasing their DJ skills in Ibiza.
“AXE believes that every guy has a special magic; something unique that makes them who they are. In partnering with Black Coffee, this campaign was about finding someone who has found their magic, and giving them the chance to show their talent on a global stage. We’re looking forward to taking more of Africa’s amazing music to the world,” said Ryan Fauconier, AXE Brand Manager.
DJ Black Coffee and other well- known South African DJ’s like Euphonik, Benny Maverick, pH kept guests entertained until the sun came up in true Ibiza style.
“Playing alongside internationally recognised DJ’s like Black Coffee in South Africa, let alone in Ibiza, is a dream come true. Thank you to AXE for making my dream a reality, and I can’t wait to travel to Ibiza.” said Kutloano, the winner of the DJ search competition.
In addition to selecting a winning DJ, AXE is also taking one super fan, and partner to the party capital of the world. The winner will enjoy a coveted AXE Ibiza VIP experience that includes partying at an exclusive club, a private yatch party and the ultimate AXECESS Ibiza Private Villa Party.
You can follow the action on @AXE_SA on Twitter and Instagram and well as AXESouthAfrica on Facebook.
To learn more, visit www.axecess.com
With a full line of grooming products including daily fragrance sprays, deodorants and anti-perspirants, AXE helps give guys the edge to feel their best.
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i Source Euromonitor International Limited; Beauty and Personal Care 2015ed, Men’s Deodorants & Mass and Premium Men’s Fragrances retail value sales combined, as per umbrella brand name classification, 2014; Lynx includes all AXE/Lynx/Ego sales