David Tlale & CNA (on) set to inspire.
The beauty of designing starts with a pen and paper, that’s when the good old-fashioned connection between the brain and hand do the heavy lifting for design exploration and experimentation. It is on this simple truth that we base the brand alignments for CNA, a destination for inspiration and David Tlale’s “The Intern”, a platform for aspiring designers to catapult their careers.
Kicking off on a 13 week journey, David Tlale’s “The Intern”, will train, test and mentor 12 of South Africa’s top aspiring designers with the ultimate dream to become David’s intern.
The show will be bursting at the seams with excitement, drama and needless to say an endless supply of inspiration. As we see David Tlale mentor 12 local up and coming designers on a whirlwind journey of unconventional challenges, creativity at its best, celebrity guest mentors and gruelling eliminations, there is no doubt that we will be glued to our screens every Wednesday night at 19:30, on SABC 3.
As part of the weekly tasks, we will see contestants receive challenges and through the use of the “Inspiration Bar” provided by CNA, develop and experiment to create their unique designs per challenge. The “Inspiration Bar” has been set up to excite and inspire anyone with a creative bone, decked out with every creative tool, colour pencil, books, paper type imaginable – we will see the true art of design come to life from a simple drawing.
As part of CNA’s alignment to David Tlale’s “the Intern”, we will see weekly social media updates including bloopers, behind the scenes, inspirational “How to’s”, contestant vlogging from the “Inspiration Bar” and other fun content across CNA’s social media platforms. Also with a plan to excite and delight their customers, CNA will be offering an
opportunity to meet the cast and contestants as well as the opportunity to win some phenomenal experiences through exciting competitions. We encourage everyone to follow @CNAInspired on instagram and twitter and @CNAyourworldinspired on Facebook to keep up to date.
ABOUT EDCON The Edcon Group is southern Africa’s largest non-food retailer. We have been in operation for more than 80 years and have expanded our footprint to 1,343 stores as at 25 March 2017, including 187 stores in eight countries outside of South Africa. During the current financial period, we operated our business under three principal operating divisions comprising nine key store chains as well as mono-branded stores throughout southern Africa. Our Legit store chains with the exception of those operating in Botswana were sold effective 29 January 2017 and the Edgars Shoe Gallery store chains closed during the 2017 financial year.
Our Edgars Division, is targeted at middle-to-upper-income customers and includes the Edgars store chains, and accounted for 40.1% of total retail sales in the 52-week period ended 25 March 2017. We had 212 stores in our Edgars Division and an average retail space of 728 thousand square meters for the financial year 2017.
Our Discount Division, which consists of discount stores selling value merchandise targeted at lower- to middle-income customers, includes store chains Jet and Jet Mart, and accounted for 35.3% of total retail sales in the 52-week period ended 25 March 2017. We had 515 stores in this division and an average retail space of 582 thousand square meters for the financial year 2017.
Our Specialty Division, which consists of specialty stores selling value merchandise targeted at middle to upper-income customers, includes store chains CNA, Edgars Active, Edgars Shoe Gallery, Boardmans
Legit, and Red Square as well as our mono-branded stores, and accounted for 21.8% of total retail sales in the 52- week period ended 25 March 2017.
We had 565 stores in our Specialty Division and an average retail space of 253 thousand square meters for the financial year 2017. Our business in Zimbabwe is independently managed and reported. It accounted for 2.8% of total retail sales reported in the 52-week period ended 25 March 2017. As at 25 March 2017, our business in Zimbabwe we reported 51 stores and an average retail space of 40 thousand square meters for the 52-week period.
Issued by: A List Communications Alisha Ramasar Director
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Images By: Reze Bonna and Monique Earley.