Lulasclan Taking the Textile and Design Industry by Storm!
Bonolo Chepape, a 26 year old creative born and bred in the dusty mining town of Rustenberg in the North West province has become popular for her range of impeccable African inspired scatter cushions under her brand ‘Lulasclan’. She has collaborated with household brands such as Nandos, Mr Price Home and her work has been showcased at a range of markets and exhibitions with a recent stint on SABC 3’s Top Billing lifestyle show.
A brand as unique and budding as Lulasclan has taken a lot of hard work, perseverance and heavy marketing to reach the level it has in just under two years. Bonolo invests a lot of time into marketing her products through digital and online platforms, such as social media and being visible at pop up stores and markets. The Lulasclan clientele expands from art lovers with a flair for African design, and also attracts a lot of the tourism and hospitality industries as well as interior decorators. If you are looking to spice up your living space, this is the perfect product for you as it adds a colourful, quirky and unique touch to your home décor.
‘Lulasclan’ started off as a year-end project for Bonolo in university and has expanded into a full functional business. The name Lulasclan suggests the coming together of difference to form something new, something whole, a family and a home of unique, bespoke decor that tells stories through functional objects of beauty. “Art, craft and time are our most precious elements” expands Bonolo. The name is derived from her love for her Pedi culture and language, ‘lula’ means ‘easy’ in isiZulu and her name Bonolo in translated ‘easy’ in Setswana. ‘Clan’ embodies and represents the coming together of different people, styles, backgrounds, languages to form something beautiful with a greater purpose of showcasing local heritage and culture to the world, ‘clan’ is also a reference to her Pedi culture which she is most proud of.
Bonolo admits to having had to learn a lot about business values and systems that are crucial in building a brand from the ground up which is not always fun, especially for a creative person. Being an entrepreneur comes with a lot of challenges and financial constrains and she found herself having to quit her job and invest all she had to create a product that matches the industry standards. Her designs are inspired by her surroundings and the people she meets along the way. She goes on to credit all the amazing women she meets who never hesitate to tell her about their life experiences. She is very reminiscent of her childhood and cultural experiences and uses her designs as a means of storytelling. She also finds inspiration from popular culture, fashion and the different facets of design.
Collaboration is key for growth and Bonolo feels privileged to have collaborated with some amazing South African brands and people who see potential in her business. Lulascan has collaborated with the likes of Nandos and Mr Price Home to create some commissioned artwork and textile designs and aspires to become one of the leading female black owned textile and design consultancy houses in South Africa with a global footprint. In setting such a great forecast, she feels it is important to learn to save money and be in immense preparation for any entrepreneurial journey.
Follow @Lulasclan on Instagram and lookout for more information on the Lulascan showcase at this year’s 100% Design Decorex where there will be launching a new fabric range and Lux Collection. There is always something for everyone, see you there!
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By: Sizi Keke (Content Producer)
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