Naturalistas Come Together In Celebration Of Their Hair-itage
At The Johannesburg Natural Hair Expo Happening In September
After a successful launch of their first expo in 2017, the Johannesburg Natural Hair Expo is back once again for an even bigger celebration. With their main mission about empowering women through embracing their natural hair, the movement seems to grow even bigger. The 2018 edition of the expo will happen on the 24th of September at Constitutional Hill and will host an array of local, African and international brands on the day.
Organised by five dynamic young African, women professionals, who are passionate about empowering women and girls, African Heritage and excellence they aim to build the expo and give an opportunity to the incredible South African (and African) women and men entrepreneurs who are producing amazing natural hair care products in the continent. This movement event, which is set to grow to be the biggest natural hair events in the continent. The organisers believe in the power of the arts as a tool to facilitate new conversations that lead to social impact. They also believe that within every little girl and women, is a powerful force filled with good instincts and passionate creativity. The journey of empowerment begins, when women and girls understand and fall in love with who they are. One powerful way that they can start the journey of empowerment, is by embracing their natural hair because hair plays an integral part to the identity of women and girls.
This year’s Hair-itage theme plays an important role as the expo is on Heritage Day, a day in South Africans are encouraged to celebrate their cultural traditions in the wider context of the great diversity of cultures, beliefs, and traditions that make up the nation. The Johannesburg Natural Hair Expo encourages the attendants to represent they diversity on the day with their outfits. The general expo includes brands from in support of natural hair along with a kids corner for the parents that wish to attend with their kids. New elements have been in addition to compliment the Hair-itage theme with entertainment including music, poetry, fashion and art, as well as food stalls throughout the day.
“We believe in natural beauty. To us, natural beauty is being clear of who you are and falling in love with that person. The way we pursue natural beauty is by embracing and loving our natural hair. We believe our natural hair is a beautiful crown that makes us feel gorgeous, confident, sexy, unfiltered and most importantly; authentic. We do not cover our crowns, but we take care of them and wear them with pride.” says Creative Director Itumeleng Mogatusi.
South Africa and the world is hungry for authentic dialogue on what it means to embrace yourself and this inspired the creation of the Johannesburg Natural Hair Expo. There is a growing need for true representation of African beauty. “We also believe in the women of South Africa and Africa… we are convinced they have a vital role to play in the economy of the continent. This is not just an expo but a platform to celebrate, re-educate and empower women and men on how phenomenal they are” adds says Creative Director Itumeleng.
Make sure to not miss the Johannesburg Natural Hair Expo. Tickets will be available from Quicket and at the door at the following prices:
Early Bird Special: R150
General Price: R 120
Age 0-12: Free
Celebrate your heritage, Celebrate your hair!
Be part of the movement on social media and like/follow their pages on:
More updates on the event, use the hashtag #JHBNHE2018