South Africa: Meet Your New Face Of Pond’s
Following an exhilarating nationwide search that spanned over months, iconic skincare brand POND’S on Thursday announced the winner of its widely publicised #IAMTHEFACEOFPONDS ambassador search competition. The winner, 25 year-old Nosipho Mhlanga, a Medical Student from Johannesburg, will be joining the ranks of Ayanda Thabethe, Thembi Seete and Celeste Khumalo as official faces of the brand. She’ll be walking away with prizes to the total value of R100 000 and the title, a Face of POND’S.
After launching on 21 March 2018, and garnering over 10 000 entries from women across the country – all with different features and qualities, and unique stories to tell – the #IAMTHEFACEOFPONDS competition officially closed on 3 June 2018. Following a rigorous selection process, wherein every entry was looked at by a panel, the Top 5 were announced on the brand’s Facebook page on the 13th of June. Voting was then opened to the public, who had until the 25th of June to vote for their next Face of POND’s.
Aside from winning the coveted title of Face of POND’S, Nosipho will feature as the Face of POND’S Lasting Oil Control campaign later this year, she will appear in the brand’s point of sale, broadcast and digital campaign assets, receive a cash prize of R10 000, have exclusivity to POND’S events, and receive a modelling portfolio.
“POND’S South Africa thanks every woman who entered the competition and participated during the voting over the last couple of months! The process of selecting only 5 semi-finalists from the thousands of entries we received was no small feat for the brand, as so many of the entrants possess all the qualities and features which resonate with POND’S,” commented Sphelele Mjadu, PR Lead for Africa, Unilever Beauty and Personal Care.
“It was evident from the number of shortlisted entries, that POND’S forms part of many women’s everyday face care regime and is a brand that has been deeply-rooted in the hearts and homes of South Africa families for generations. It is for this very reason that we left the ultimate decision – who will become the next Face of POND’S – in the hands of South Africa.”
“Winning this competition gives me the platform not only to represent POND’S as a brand, but to represent the young, ambitious goal driven woman that is not afraid to believe she can be anything she wants to be,” said Nosipho.
To follow the conversation on social media, find POND’s on Facebook (@PondsSouthAfrica), Instagram (@ponds_sa) and Twitter (@PONDS_SA), using the #IAMTHEFACEOFPONDS.
At the forefront of face care science and innovation since 1846, POND’s delivers high quality and effective product solutions in cleansing, hydration, anti-ageing & even tone . POND’s strives to inspire and empower women with the strength inside and softness outside to change the world.
The POND’s Institute, a leading expert in advanced skincare research and diagnostics, designs molecules clinically proven to deliver superior results that strengthen skin from deep inside to offer beautifully soft skin on the outside. POND’s is owned and manufactured by Unilever®. For more information, go to www.ponds.com.