THE ULTIMATE TEST STARTS WITH YOU AND SHIELD SOUTH AFRICA
As the leading deodorant brand in South Africa’s, Shield prides itself on having the distinct ability to constantly innovate and find authentic and meaningful ways to connect with consumers. This year, Shield has once again partnered with some of Mzansi’s favourite personalities to encourage South Africans to get #ShieldReady and put the brand through The Ultimate Test.
Women face various challenges on a daily basis regardless of where they are in the world. The women of our country are always on the move, striving for success while striking the perfect balance in their daily lives. And what better partner than Shield to provide them with the The Ultimate Protection.
Shield has collaborated with an exceptional group of content creators who will not only challenge themselves to the max physically, but put Shield to The Ultimate Test. These fearless women include Amanda Du Pont (actress and TV presenter), Michelle Mosalakae (actress), Nkateko “Takkies” Dinwiddy (Rockingnheels founder and celebrity choreographer), Mapule “Queenfitnass” Ndhlovu (fitness phenomenon), Nicole Bessick (actress and boxer), Tracey-Lee Lusty “Fitnessgirl” (fitness and health bloggers), Nomvula Khuzwayo (athlete), Kendall Aberdeen (make-up artist and model), and Tumi Voster (media personality).
“Our content creators truly encapsulate what Shield stands for, and we are thrilled to once again partner with strong, remarkable women who continue to encourage South Africans to face each day with confidence, knowing that they can do anything they put their minds to,” says Sphelele Mjadu, Senior PR Lead for Africa, Unilever Beauty and Personal Care. “At Unilever, we believe in empowering women and we are constantly exploring ways in which we can bring about positive change in their lives.”
Through this new campaign, Shield aims to empower women to realise their potential, to remind them that they have the power to keep going, to push further, to get back in the game, to be unafraid, to silence the critics and set their inner hero free to smash their Ultimate Test.
The Shield range includes antiperspirant aerosols and roll-ons tailored to meet the various needs and preferences of the South African woman. The range is available at all major retailers.
For more information about the Ultimate Test and Shield product ranges, visit http://www.shield.co.za/ . To join the conversation on social media and participate in the Shield Ultimate Test, follow Shield on Instagram (@Shieldza), Facebook (@ShieldZA) and Twitter (@Shield_ZA) via #ShieldReady.
Edelman South Africa – For more information or media requests, please contact:
Zithobile Shabalala – 011 504 4000 / 079 373 2217
Refilwe Ntuku – 011 504 4000 / 078 116 2245
On behalf of:
Senior PR Lead for Africa, Unilever Beauty and Personal Care