TRESEMMÉ BREAKS NEW GROUND AND LAUNCHES AN EXTENDED BESPOKE BOTANIC RANGE
The natural choice for moisturisation
08 July 2019, Johannesburg: With its dedication to creating haircare and styling products that allow women to experience salon quality and present the best possible version of themselves, TRESemmé is proud to announce its extended Botanic range – made by South African women for South African women.
This range has been specially formulated to delve deeper into consumer needs by targeting the needs-state of dry and damaged hair through its most powerful benefit – moisturisation. The powerful properties within this range will replenish the moisture your hair needs, leaving it feeling soft, looking its most luminous and healthiest.
The extended Botanic range consists of hair food, rich oil mist and pre-wash detangling butter, each containing 2 key moisture intensive ingredients; coconut milk and aloe vera. Coconut milk contains essential nutrients which are known to be particularly beneficial for nourishing, conditioning and restoring shine to dry, damaged and brittle hair. Aloe vera is rich in vitamins and known to smoothen the cuticle surface of the hair, attract and seal in moisture, and detangle hair. The TRESemmé Botanic range enables consumers to go beyond the basics and have moisturized, soft, detangled hair every day.
“As Unilever’s Research and Development team, we invest large amounts of time and resources to ensure that we are providing consumers with a quality product that meets their needs and evidently takes innovation a step further. Working on the Botanic range gave us the opportunity to achieve the latter and to create a responsible range that is free from dyes and parabens– making it a truly inspired by nature range,” says Natalie Hosken, TRESemmé Product Lead for Africa
“Being a leading haircare brand TRESemmé prides itself in being able to cater to the diverse needs of South African consumers by tailoring each range to a specific needs state. The main objective with this range is to call-out the moisturisation benefit, addressing concerns around dry and damaged hair. We have worked tirelessly to get to this point, and we are excited to finally be sharing some of our best work with our consumers,” says Nicole Currie, TRESemmé Junior Brand Manager South Africa
Through constant innovation TRESemmé aims to continue to lead the hair category with product offerings that cater to women’s needs through new technologies and unique formats.
The extended TRESemmé Botanic range includes:
· TRESemmé Botanic Hair Food (RSP R39.99)
· TRESemmé Botanic Rich Oil Mist (RSP R139.99)
· TRESemmé Botanic Pre-wash Detangling Butter (RSP R79.99)
The range is now available at Dis-Chem, PnP, Checkers and Clicks retailers nationwide.
To learn more about TRESemmé visit https://www.tresemme.com/za/home.html
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· Facebook (@TRESemmeSA)
· Instagram (@tresemmesa)
· Twitter (@TRESemme_SA)
And join the conversation using #TRESemmebotanic