Beat the Brass with PRO:VOKE
If you have blonde hair that tends to get brassy, you can rely on purple shampoo to be your new BFF. When it comes to your hair, there’s nothing better than fresh colour. However, trying to maintain that beautiful, bright blonde colour after you leave the salon can prove to be a challenge especially for those with blonde hair who may notice signs of brassiness over time. That’s where the beauty of purple shampoo comes in – a shampoo with purple pigments that helps to keep undertones at bay. Think of it as your at-home toner that helps beat the brass. Purple shampoo is a necessity for blondes to use in between hair colouring sessions as it neutralizes the brassiness on blonde strands as well as keeps them from losing their shine.
Brassiness is where unwanted warm tones; yellows, reds and oranges start emerging on strands that were previously a perfect shade of blonde. While it tends to affect dyed blonde hair more noticeably, it can happen to those who are naturally blonde too. Because blonde hair is naturally quite porous, even those born with blonde tresses can notice a change in colour. Blonde hair tends to soak in everything, which means chemicals like chlorine, minerals in your shower, pollution in the air and even UV rays from daylight can bring out brassiness and with summer underway, purple shampoo should be an absolute must-have on your beauty list.
Using a purple shampoo for blonde hair together with a conditioner actually helps deposit cooler color pigments onto an open shaft, cancelling out unwanted yellow or brassy tones. This results in an overall brighter, neutralized tone and effectively “lifting” your blonde, brightening it and extending the integrity of your original salon shade.
To help you maintain bright and shiny blonde tresses dueing summer, we recommend trying PRO:VOKE’s Brightening and Colour Care range.
PRO:VOKE’s Touch Of Silver Brightening Shampoo (R119.95) brightens hair colour in just one wash. Formulated with a unique mix of violet and blue pigments, this purple shampoo restores your hair colour by removing yellow and orange brassy tones, whilst optical brighteners add shine.
The Touch of Silver Intensive Conditioner (R119.95) improves hair health and structure in just one wash. Formulated with restorative proteins from our keratin repair complex, this rich and creamy conditioner targets dry, damaged hair to help rebuild and protect its structure. Combined with a nourishing blend of anti-ageing properties and optical brighteners, hair is left smooth, moisturised, and shiny.
Keep your hair colour bright in between toning or colour treatments with the Touch Of Silver Colour Care Shampoo (R119.95). Formulated with anti-oxidants and optical brighteners, this shampoo protects against environmental pollution to safeguard your colour and boost shine, resulting in healthy hair that feels fresh and rejuvenated.
The Touch of Silver Colour Care Conditioner (R119.95) leaves hair shiny, strengthened, and deeply moisturised in between toning or colour treatments. Formulated with anti-oxidants and optical brighteners, this conditioner boosts shine and keeps hair colour bright, whilst helping to repair damaged hair by infusing moisture. Hair feels more nourished, smoother, and silkier.
PRO:VOKE is available at Pick ‘n Pay, Clicks and Dis-Chem stores.
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