DIESEL FRAGRANCES AND NEYMAR JR TO HOLD A NEVER-SEEN-BEFORE TATTOO CONTEST
Diesel Fragrances has teamed up with Brazilian football star Neymar Jr. Together they have created a game-changing fragrance to be revealed on May 19th.
Now, Neymar Jr. invites his fans to be part of the story.
Neymar Jr’s body is a record of his life. His tattoos refer to his family and friends, to special memories and decisive moments. They tell his story. They have also inspired his co-created fragrance advertising campaign, as well as its packaging soon to be discovered…
Are you ready to play with your fears?
To mark the launch of his fragrance, Neymar Jr. wants members of his community to play with their fears and send him the boldest tattoo they were to afraid to ink. The rules are simple: on May 13th, Neymar Jr. will challenge his fans to suggest such a tattoo, on his own Instagram account and on the @dieselfragrances account. Anything goes, as long as the design is an original one. Submissions can be posted in the users’ own Stories, adding the tags #playwithyourfears and @NeymarJr.
Neymar Jr. will choose the tattoo he likes the most. The winner will be invited to the launching party happening later in May to meet Neymar Jr and get the tattoo.
The collaboration with Neymar Jr. reflects Diesel Fragrances’ vision of modern masculinity. The footballer is the first celebrity from the world of sports to front a Diesel Fragrances. His role largely exceeds that of a traditional spokesperson. “I took part in all important decisions,” said Neymar Jr. “I wanted a daring fragrance, at once fresh and elegant, to give me energy and confidence in every moment of my life.”
The release coincides with Neymar Jr’s first decade as a professional athlete, and it also marks the 10th anniversary of Only The Brave, Diesel Fragrances’ signature fragrance for men.
Follow the story on @dieselfragrances