Discovering South African Heritage With The New Limited Edition Johnnie Walker Blue Label NOMAD
Acclaimed Scotch whisky brand Johnnie Walker, part of the Diageo stable, is thrilled to unveil the new limited edition Johnnie Walker Blue Label NOMAD. The new limited edition Johnnie Walker Blue Label NOMAD pays homage to the beauty of South African heritage with its unique packaging that sets to display the rarest discoveries of the Motherland and uncover the rich artistic history housed by this beautiful country. The Blue Label NOMAD series maintains the tasting notes of the bespoke whisky that marries the rarity and quality of the prestigious brand variant with an all new limited edition packaging that uncovers and celebrates the rare discoveries, exploring cities and the diverse cultures of South Africa.
Created by a South African Illustrator who demonstrates a journey to the Cradle Of Humankind as the Johnnie Walker Striding Man follows the Shweshwe patterned pathway past some of the oldest and most extraordinary natural formations and the most distinctive flora and fauna in the world. The exclusive bottle imposes the enormous “Hole-in-The-Wall” tidal archway and the exquisitely rare Blue Diamond of Cullinan offset against the delicate beauty of the recently re-discovered Waterburg Copper Butterfly and the dramatically flamboyant Bird of Paradise flower.
Thandeka Matsoha, Senior Brand Manager of Johnnie Walker SA states, “Globally, consumers are intrigued by brands who consistently showcase innovation, resonance and move away from traditional norms when producing consumer products. As a brand we took this into consideration and saw it fit to create a product that South African consumers can resonate with. The ideation of Johnnie Walker Blue Label NOMAD new limited edition is a product that perfectly fits the description of not only a collector’s item but a bespoke luxury gifting item.”
As a brand Johnnie Walker believes in the notion of energizing the pursuit of your richest life, they also believe that the more you push your boundaries the more you taste out of life. South African consumers are increasingly looking for meaningful status cues to demonstrate their progress in life and explore the rich possibilities of life within the country’s renewed optimism for the future. The Johnnie Walker brand is well positioned to capitalize on this as the strongest whisky brand in the country through the brands revitalised purpose to ‘energise the pursuit of your richest life‘.
The new limited edition Johnnie Walker Blue Label NOMAD retails for R2 999.00 per bottle at select liquor outlets across the country, including Norman Goodfellows, The Bottle Shop and Whiskey Brothers to mention a few.
Follow the Johnnie Walker journey on our social media platforms @johnniewalkersa on Instagram and Twitter using the hashtag #KeepWalking
JOHNNIE WALKER BLUE LABEL NOMAD TASTING NOTES
Palate: The first sip reveals a velvety mouthfeel, then an explosion of flavour – hazelnuts, honey, rose petals, sherry and oranges. Subsequent sips reward you with more hidden secrets like kumquats, wispy aromatic smoke, sandalwood, tobacco, and dark chocolate.
The mouthfeel of Blue Label is round and full and soft. The dram easily coats the mouth and feels warm without even a hint of alcohol burn. The finish is soft, layered, and very long.
Not For Persons Under The Age Of 18
ABOUT JOHNNIE WALKER
Johnnie Walker is the world’s number one Scotch Whisky brand (IWSR), enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavour and quality above else.
Today’s range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Gold Label Reserve, Aged 18 Years and Blue Label. Together they account for over 18 million cases sold annually (IWSR, 2017), making Johnnie Walker the most popular Scotch Whisky brand in the world.
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, J&B, The Singleton, Talisker & Lagavulin whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray, and Guinness. Our ambition is to create the best-performing, most trusted and respected consumer products in the world, while out purpose is to celebrate life, every day, everywhere.
As a global company, our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for more information, initiatives, and ways to share best practice.
Celebrating life, every day, everywhere.