From South Africa to the World! – London Fashion Week x Mercia Ramagaga
From Mafikeng to the World! – Mercia Ramagaga takes London Fashion Week.
This past Sunday, 15 September 2019, South African fashion brand Mercia Ramagaga founded by designer Mercia Ramagaga over a decade ago, was showcased at London Fashion Week 2019, hosted at the London Royal Opera House.
The name of the collection showcased at LFW 2019 was titled: Tribute to Love is Happiness.
The inventive title is drawn from the philosophy of always doing what you love as that ultimately culminates into happiness. The collection is a representation of the colours, styles, patterns and fabrics that are loved by the designer. Dominating the collection is black and white neutrals with a touch of rich blue.
Art is part of the inspiration for this collection as it reflects Mercia’s interpretation of different daily emotions converted into a creative masterpiece. After many years in the industry, this collection is a celebration of all the years of joy, peace, art creation and sensuality that have been invested in sketching, making and retailing the perfect garment leading to fulfillment, enjoyment and happiness.
On the highlights of the week and show, Mercia said: “This has been a memorable and exciting experience. It has been interesting to see and learn how the international markets execute and organize globally recognized fashion weeks. From admin to preparation, I’ve seen that South Africa has a few leaps in reaching this type of a global stage production. I look forward to bringing home the jewels and knowledge of my surreal experience. My new shoe line also made its debut on the runway and I am so happy and cannot wait to have them instore for everyone to shop!”.
Throughout her journey in building her brand and a name for herself, Mercia strives to make an impact in the North West Province as someone who was born and bred in Mafikeng; she is setting up an CMT factory (Cut, Make & Trim) in Rustenburg with the help of SEDA. It will be available for everyone in the North West province where training for both skilled and unskilled creatives. She is also looking to partner with the local governments such as Economic Development to create workshops on assisting and teaching artists on how they can best turn their passion into a business; to focus on entrepreneurship in the arts.
For a taste of the Mercia Ramagaga high end and ready-to-wear fashion line, visit your nearest YDE retail store (Menlyn Mall, Rosebank Mall, Cresta, East Gate, Tiger Valley, Sandton City).