Go To Your Summer Place With Cotton On Body.
With warmer months ahead of us, the time to shop your summer look is here! With a nod to the 80s, BODY brings you the must-have one piece silhouette with high cut legs and deep scoop necklines, also delivering on the key bikini silhouette of a deeper scoop crop and of course the traditional triangle. In true 80s fashion, high cut as well as high waisted bottoms are trending, with beautiful overall details such as tie up straps, cut outs, ruffles & crinkle fabrications.
“We develop and design our ranges with our BODY girl always in mind and we continually evolve our offering in response to what she needs, what she wants and what she loves. Everything we do is underpinned by a mind, body, spirit ethos and encourage our girl to be mindful, be inspired and enjoy herself!” – says Global BODY PR Manager, Ivana Bogut.
Keeping this in mind, BODY partnered up with Any BODY, a body positive movement founded by best friends Georgia Gibbs & Kate Wasley after posting a photo together online, where they were judged, compared and criticized. Now, they’re championing for self-love and body acceptance. They want women to quit the comparisons and to #LoveAnyBODY. Kate & Georgia show how BODY’s new swimwear flatters everybody.
“Our biggest positive body message would have to be quit the comparisons. You can see in mainstream media now people use models of all shapes and sizes but they don’t necessarily use them alongside each other, it’s very rare.” Says Georgie. “Healthy comes in all shapes and sizes” adds Kate.
To ensure the BODY girl gets what she really wants, all prints have been applied to an array of styles, so she can mix and match to find a style that suits her – and that she loves! The key print for Summer 2017 / 2018 is painterly florals, while gingham and classic stripes are still relevant. All BODY prints are unique and are designed in-house by their talented team of textile designers.
If you’re not fully convinced of the Cape Town summer’s arrival, with the weather still heating up, the BODY Beach Fleece will be a key layering piece this season. Designed to throw over your one piece or tied around the waist.
However, it’s not only the cut, design and prints which are important this season. Being socially and environmentally conscious is vital to the BODY brand, which is also what inspired the campaign’s location, The Great Barrier Reef in Australia. “Shooting at the Great Barrier Reef was a conscious decision we made to not only capture the beauty of the Reef, but also use it as an opportunity to leverage our platforms and raise awareness of how everyone can do their bit to help better the health of the Reef.” Adds Ivana Bogut.
With over-fishing, pollution, drought and the many other dangers our waters are facing in South Africa, it is extremely important to raise awareness about the current state of our oceans and how South Africans can be better at protecting it. Marine Biologist from the Two Oceans Aquarium, Leigh de Necker adds, “Plastic pollution is the number one threat facing our oceans today with approximately 11 billion tonnes being dumped into the oceans every year. Plastic pollution threatens ALL marine life- seals, sharks, fish, whales, turtles, dolphins, birds, either get entangled and drown, or swallow it and choke or starve as their bodies are unable to digest the plastic. If we continue using plastic at the rate we are today, it is estimated that by 2050 there will be more plastic in the ocean in weight, than there are fish. As the stocks of many of our fish species are in decline or depleted, due to overfishing, many fishermen are left without jobs and consumers without an important source of protein. Furthermore, ocean animals that rely on fish as a food source are in direct competition with us for food and end up starving or having to extend their home ranges in attempts to find food.”
With a range of beach accessories including towels, visors and head scarves that coordinate with BODY’s swim prints; you will not only be conscious about the oceans on your next visit, but look cute while doing it!