JACK DANIEL’S TENNESSEE RYE LAUNCHES IN SOUTH AFRICA
The Jack Daniel Distillery has used its 150-year whiskey-making expertise to create a rye whiskey Jack’s way – bold and spicy in flavor but sippin’ smooth in character. Jack Daniel’s Tennessee Rye launches in South Africa in June 2020.
Every drop and bottle of Jack Daniel’s enjoyed around the world is made in Lynchburg, Tennessee, charcoal mellowed and matured in new American oak barrels, crafted by its own coopers. Master Distiller Jeff Arnett and his team of whiskey makers have created a distinctive taste profile for a new rye whiskey like no other.
“Our whiskey-making process is so special, and it just makes sense for us to create our version of one of America’s first whiskeys,” said Master Distiller Jeff Arnett. “This is rye whiskey made Jack’s way. We think our grain bill provides the ideal taste and character – one that’s bold and balanced and not dominated by one flavor.”
Jack Daniel’s Tennessee Rye has a grain bill of 70 percent rye, 18 percent corn, 12 percent malted barley and is carefully charcoal mellowed for a finish that’s distinctly Jack. At 90 proof*, it offers rich flavors from start to finish. On the palate, this well-rounded rye whiskey glows with accents of caramel and dry baking spice, followed by a warm, peppery rye character finish on the back end. The aroma is an enticing blend full of soft fruit, layered with an underlying rye spice and oak.
Enjoy it neat, on the rocks, and in a cocktail – it pairs well with ginger ale or try it in a Jack Rye Boulevardier.
Jack Rye and ginger: 60ml Jack Rye, top up the tall glass with ginger ale and garnish with a wedge of lime.
Jack Rye Boulevardier: mix 45ml Jack Rye, 45ml Sweet Vermouth and 15ml Campari together and pour over ice.
Jack Daniel’s Tennessee Rye is hitting shelves in June 2020 and will be available in a 750ml bottle at a recommended retail price of R329.00.
For more information on Jack Daniel’s Tennessee Whiskey, please head to the site, or follow them on Facebook and Instagram.
*Proof is defined as twice the alcohol content by volume. Tennessee Rye, with a 90 proof means 45% of the liquid is alcohol.
NB: Your friends at Jack Daniel’s remind you to drink responsibly.
About Jack Daniel’s
Established in the 1830s and registered by Jack Daniel in 1866, the Jack Daniel Distillery is the oldest registered distillery in the United States.
In 1956, the Jack Daniel Distillery was purchased by Brown-Forman Corporation of Louisville, Ky. Brown-Forman founded in 1870 is a diversified producer and marketer of fine quality beverages.
Products in the Jack Daniel’s family of brands include:
JACK DANIEL’S OLD NO. 7®, GENTLEMAN JACK®, JACK DANIEL’S SINGLE BARREL®, JACK DANIEL’S TENNESSEE HONEY®, JACK DANIEL’S TENNESSEE FIRE®