Media advisory – Nando’s x Bridges for Music x Ed Sheeran.
South Africa’s most loved chicken brand is at it again – and this time they’re firing it up to develop creative music talent in South Africa. Nando’s has proudly collaborated with the non-profit organisation – Bridges for Music in a long-term partnership that will aid in discovering and nurturing creative talent in South Africa.
The event that took place yesterday was the first in a series where global pop star Ed Sheeran and local darling Zolani Mahola from Freshlyground joined an intimate group of aspiring musicians. Sheeran and Mahola joined 50 motivated artists at the Bridges Academy in Langa, Cape Town to workshop some of their lessons and insights learnt from their time in the industry.
Ed Sheeran is currently in South Africa on his #DivideWorldTour and graciously accepted the invitation to join the academy in inspiring South Africa’s greatest musical talents.
“The main goal of this event was to work with a world-class artist and a local role model to bridge social gaps and bring inspiration to Langa. The Bridges Academy has been built over the last 2 years and is about to open doors as a learning space and creative hub where these talented individuals are able to pursue their dreams and develop their skills, through a shared passion for music and other forms of art. Lectures will be given on aspects of music production, graphic design, animation, and filming, but more importantly new life and entrepreneurial skills will be taught as well. The school will also have specific production facilities with the latest equipment,” said Valentino Barrioseta – Founder of Bridges for Music.
The partnership between Nando’s South Africa and Bridges for Music will see successful candidates feed into the Nando’s Music Exchange development programme based in the UK in the near future.
Click here to see more about Bridges for Music first learning space.