New TRESemmé co-washes set to revolutionise the South African hair offering
South Africa’s leading haircare brand, TRESemmé recently launched three specially formulated co-washes – Botanic, Keratin Smooth and the Platinum Strength – which will transform how their customers care for their hair.
Co-washes are relatively new to the South African market, the term is short for ‘conditioner-only washing’. They are essentially cleansing conditioners, free from ingredients like sulphates, parabens and dye.
Gone are the days where you need to skip the shampoo part of your hair routine because of fear of drying. TRESemmé now has dedicated products that serve the purpose: to cleanse without drying and stripping your hair’s natural moisture!
The Keratin Smooth range contains keratin Protein and Marula oil. Keratin protein, which is the main building block of hair has a strong affinity to hair and acts as a protective and care substance. While the marula oil is rich in fatty acids, lightweight, easily absorbed and well known to smooth the hair fibre. The Keratin smooth range leaves hair silky smooth and full of natural movement.
The Platinum Strength co-wash has a renewing complex which is formulated to help protect the hair strands from styling damage and enhance natural shine.
“As one of South Africa’s leading haircare brands, TRESemmé understands how great hair gives you the confidence to walk 2 inches taller every day. We have tailored our range to address some of the most common haircare challenges our South African consumers face. For this reason, our research and development team has invested a lot of time looking into benefit segmentation. As we continue striving towards becoming a market leader and evolving the hair category in South Africa, we will continue to provide innovative haircare solutions for our consumers,” says Nicole Currie, TRESemmé Assistant Brand Manager South Africa
“One of our key objectives across the Unilever Beauty and Personal Care is to ensure that we are creating brands that people love, and brands that speak to beauty with purpose. Through this TRESemme range we are able to empower women to exude confidence knowing that their hair needs are taken care of,” says Sphelele Mjadu, the PR Lead for Africa, Unilever Beauty and Personal Care.
This co-wash range will gently cleanse and deeply moisturise your hair without stripping it of its natural oils, leaving hair feeling moisturised, smooth and protected.
The TRESemmé co-wash range includes:
- TRESemmé Botanic co-wash (RSP R79.99)
- TRESemmé Keratin Smooth co-wash (RSP R79.99)
- TRESemmé Platinum Strength co-wash (RSP R79.99)
The TRESemmé co-wash range is now available at Dis-Chem, PnP, Checkers and Clicks retailers nationwide.
To learn more about TRESemmé visit https://www.tresemme.com/za/home.html
To follow the conversation on social media, follow TRESemmé on
- Facebook (@TRESemmeSA)
- Instagram (@tresemmesa)
- Twitter (@TRESemme_SA)
and join the conversation using #KeratinSmooth