Old Fashioned Cocktail Week Is All The Fashion WorldWide.
Always a classic but never old fashioned – that is what Old Fashioned Week (OFW) is all about. All set to celebrate the father of all cocktails, bartenders around the world will reach for their mixing spoons and show off their old fashioned and new fashioned creativity for ten days in November.
The annual global celebration that takes place worldwide from 01 to 10 November 2018 will also be celebrated across South Africa with local bars participating such as Arcade, HQ, Cause & Effect, Burger & Lobster and Orphanage Cocktail Emporium, situated in Cape Town and Sin & Tax and Mootee in Johannesburg.
This year, the super-premium bourbon, Woodford Reserve, joins OFW as the national contest flourishes from its modest concept to a worldwide diary date, targeting over 1 000 bars. It boldly increases its impact from its third year in 2017, and for 2018, it now launches with ambassadors in 13 international zones, to embrace many of the highest profile cocktail cities in the world.
Consumers are encouraged to join in the festivities by enjoying individually conceived events, promotions, and generally good old fashioned drinking fun.
Cyrille Hugon, co-founder and director of Old Fashioned Week, comments: “The world adores a properly made Old Fashioned cocktail. Our desire is also to support the bars to attract customers and increase their cocktail sales. Every major city has bars offering quality rum and whisky at the top of their menus”.
For more information on the participating bars, history, new fascinating bar stories and videos, visit: www.old-fashioned-week.com. Twitter | @OldFWeek; Facebook | https://www.facebook.com/oldfashionedweek; Instagram | https://www.instagram.com/oldfashionedweek/