Premium international water brand Glacéau smartwater launches in SA.
Smartwater can’t really stream movies online like your smartphone but it is water that is made out of a smart idea. It’s inspired by the simple process that nature uses to make clouds. A process called vapour distillation. Sounds complicated? Well this is what happens, water evaporates into vapour. Vapour leaves impurities behind. Vapour is then condensed back to water. Then this vapour distilled water is re-mineralized with electrolytes, which gives it a clean, pure and crisp taste.
Glacéau smartwater – America’s leading water brand – is now available in South Africa. With its ultra-stylish packaging and crisp feel, it’s America’s leading water brand and has been an A-List celebrity favourite since 1996. So, if you’re always on-the-go, then Smartwater is the lifestyle companion you can swear by.
The brand has launched with huge success in the UK, Australian and Indian markets and Kamini Redhi, Senior Brand Manager for Glacéau smartwater, says that it’s definitely the right time to bring it to the South African market: “smartwater appeals to aware, on-the-go, style-conscious consumers who are looking for some extra style from their water. smartwater is both a status symbol and a highly functional product because it looks and tastes great. The vapour-distilled process, which is inspired by the clouds, delivers a stylish refreshment for our hot summer days.”
Glacéau smartwater is available exclusively from selected grocery and garage stores in Durban, Cape Town and Joburg city centres at a recommended retail price of R15 for a 600ml bottle.