Press Room takes over PR for Cape Union Mart Leisure Brands.
Press Room is a leading boutique public relations agency and showroom with over 14 years specialising in fashion and lifestyle PR. So, it seems fitting that they would land the Cape Union Mart Leisure Brand account- overseeing the PR for Old Khaki, Poetry and Tread+Miller.
“We are absolutely thrilled to be working with fashion brands of this calibre” says Lorraine Maisel, MD of Styling Concepts and Press Room PR Agencies.
Old Khaki is a relaxed lifestyle brand, comprising of leisurewear, footwear and accessories. Old Khaki is about selecting clothing that allows the individual to express a personal sense of style. Quality clothing – well-made and durable and doesn’t need to make a statement – it’s unrestricted.
Poetry appeals to sophisticated women who want beautiful clothing, footwear, accessories, bath and body, confectionery and homeware. In an age of mass-production and commercialisation, Poetry has become a destination for well-read and well-travelled women who long for clothes that aren’t found on the shelves of stores everywhere.
Tread+Miller offers footwear and accessories for the urban man, as well as a curated collection of ladies’ footwear. This is truly a unique offering for the South African male shopper, a footwear destination dedicated to the style-focused man.