REVIVE AND INSTANTLY IRON CLOTHES IN MINUTES WITH DAY2
Revolutionary new spray takes clothes from just-worn to just-washed in minutes
It is estimated that 40% of clothes in the washing machine are not actually dirty. These are clothes which often start on the “chairdrobe” or the “floordrobe” – that infamous halfway-house in the bedroom for not-quite dirty clothes – which nearly half the population admit to having. It is this common daily struggle that led to the creation of Day2, the world’s first dry wash spray for clothes that has just launched in South Africa.
Lethepu Matshaba, Unileaver Homecare Vice President, says that Day2, a fine mist that instantly revives and irons any outfit when sprayed, works in a similar way to dry shampoo. “But instead of restoring your locks, it revives recently worn clothes from just-worn to looking, feeling and smelling just-washed and pressed, allowing users to refresh their garments in-between washes.
“This makes Day2 the perfect solution for gym-goers who want to ensure their post-workout ensemble is fresh to wear, for frequent travellers who are looking for a crease-free holiday look, and for fashionistas with a wardrobe full of tricky-to-clean items such as cashmere or embellished pieces,” Matshaba says.
The ground-breaking product is designed to breathe new life into clothes, giving people the confidence to extend their wear for an extra day. Even better, every bottle helps save 60 litres of water (a full wash load), so it helps save time, money, water and energy. The bottles are also powered by air, meaning they are carbon neutral when sprayed.
Simply lay your chosen item of clothing on a flat surface, spray it lightly, smooth out the fabric and leave the piece to hang. Within just 15 minutes the garment will be softer, smell fresher and as if by magic it will appear as though freshly ironed. Perfect for eliminating creases from a t-shirt that has become crumpled in your suitcase whilst travelling, refreshing a tired shirt that has lost its crispness or for saving you time and money on that trip to the dry cleaners for your delicates.
Day2 is available in a 200ml original version, suitable for most fabric types and designed to be stored in the bedroom. The original spray also comes in a 75ml travel-sized version, perfect for weekend mini-breaks or for your gym bag.
A specialist denim variant protects jean fibres from wear-and-tear and helps slow the fading process, whilst a delicate spray removes the build-up of clothing smells without causing any damage to fine fabrics, knits, embellished clothing and cashmeres.
Each and every bottle has an anti-odour technology that lifts malodours and leaves outfits with a light and airy fresh linen smell. The full range is available now at R99.99 for the 200ml version and R69.99 for the 75ml travel spray, and can be found at select Woolworths (in store and online) and Dis-Chem stores nationwide.