SOUTH AFRICA: MEET YOUR TOP 10 FINALISTS IN THE #IAMTHEFACEOFPONDS 2019 COMPETITION
On Thursday , 1 August 2019, iconic skincare brand POND’S announced the Top 10 finalists in its Face of POND’S competition, with the hopes of giving one South African woman the ultimate prize: the opportunity to join the ranks of Ayanda Thabethe and Thembi Seete as official faces of the brand, and walk away with R100 000 worth of prizes.
Following on the yearly success of the campaign, the 2019 Face of POND’S competition garnered over 15 000 entries from women across South Africa, all with different features, qualities, and unique stories to tell.
The competition officially closed on 14 July 2019, after running from 15 April 2019.
Following a rigorous selection process that took place over a week, every entry was considered by a panel of judges that included Thembi Seete (POND’S ambassador), Kgosi Modisane (celebrity stylist), Holly Meadows (Cosmopolitan Editor-in-Chief), Bawinile Kwela (Marketing Manager for Hair and Face Care – Unilever) and Norton Rose Fulbright (auditors). At the end of the intense, yet exciting judging week, the Top 10 were selected, and received a phone call that set destiny into motion.
The Top 10 finalists include (listed in no particular order):
- Nandi Makhanya
- Nomfundo Mlaba
- Kgalalelo Letoaba
- Phumza Tiya
- Asiphe Nompozolo
- Moipone Moraba
- Katlego Morutoagae
- Payal Ramlall
- Keara Bothma
- Ashley Pillay
Once contacted, these proudly South African women were then whisked off to Johannesburg where they partook in a two-day POND’S welcome and onboarding session with the brand team, which also included a photoshoot that took place at the Fairways Hotel.
“POND’S South Africa thanks every woman who entered the competition over the last couple of months! The process of selecting 10 finalists from the thousands of entries we received was no small feat, as so many of the entrants possessed all the qualities and features that resonated with the brand,” commented Bawinile Kwela, Marketing Manager for Hair and Face Care – Unilever. “It was evident from the number of shortlisted entries, that POND’S forms part of many women’s everyday face care regime and is a brand that has been deep-rooted in the hearts and homes of South Africa families for generations.”
The next stage of the #IAMTHEFACEOFPONDS competition will involve the South African public, giving them the opportunity to vote for their favorite overall winner, who will be revealed on 20 August and named the Face of POND’S for 2019.
Voting will take place via www.faceofponds.co.za and the conversation can be followed on social media, on Facebook (@PondsSouthAfrica), Instagram (@ponds_sa) and Twitter (@PONDS_SA), using #IAMTHEFACEOFPONDS.