THE SOUTH AFRICAN BREWERIES FOR THE GOOD OF SOUTH AFRICA!
Mzansi’s biggest producer of alcohol beverages, The South African Breweries (SAB) is proud to unveil its collective response to supporting the fight against Covid-19 by helping to shield our heroes on the frontline of our defence as well as those most vulnerable during the lockdown period.
The SAB’s efforts are undertaken by some of its beer brands as well as through its Corporate Affairs division, with the sole aim of lending a helping hand and using our resources to improve the lives of those in our community.
The SAB has therefore instituted a number of initiatives aimed at doing good for the community during this pandemic. The first of which sees them make use of their resources to aid in the manufacturing and delivery of hand sanitisers to the health department. The SAB’s access to alcohol, manufacturing plants, distilleries as well as an extensive fleet and route network puts them in a great position to help out in this regard and to date, they have donated over 100 000 units of bottles as promised. They have also pledged to donate 40k litres of alcohol for the production of additional sanitisers for hospitals in areas that are most impacted.
Secondly, SAB is assisting the health sector with the procurement of Personal Protection Equipment (PPE) for frontline health workers who are integral to the global response to COVID-19. The SAB donated 100 000 face shields which are made from recycled beer crates.
In addition to providing aid to health workers, they’ve come to understand that smaller businesses that rely on partnerships with them for their livelihood are most at risk and SAB’s retail partners, especially taverns, have been hit hard by the lockdown. Most tavern owners are the primary and often sole breadwinners that have to support large and extended families. Most have not had an income for weeks and may not have one for the foreseeable future. Therefore, they identified 17 000 of their small/med taverns that they would send grocery vouchers for them to buy essentials. And so far, SAB has sent out 13 000 vouchers and will be sending the last few to the right people as they get the correct contact details.
And then, Mzansi’s biggest beer brand, Carling Black Label has expanded its #NoExcuse campaign to provide a platform for survivors of domestic-abuse who are seeking help. According to Minister Bheki Cele, in the first week of the lockdown there were 2 300 complaints of gender-based violence.
In an effort to assist those without a voice, Carling Black Label is helping survivors seek help without having to make a sound by providing them access to the right organizations through a text-based service. By sending a WhatsApp message with the word “BRAVE” to 0800 150 150, consumers will be routed to the correct partner to provide them with assistance. SAB is saddened to report that as of Friday, 08 May 2020, about 5 300 people had engaged with the WhatsApp number.
And then, in a ground-breaking campaign, Stella Artois has created an online platform where consumers can buy a voucher to their favourite local restaurant or bar. Not only will this money go directly to the business, but Stella Artois will add an additional 50% of the value of each voucher.
It’s a win-win for everyone as consumers who buy vouchers will be able to redeem them at their favourite local spot after the lockdown, and enjoy 150% of the value they paid for them. The business itself benefits from the support of their patrons (and the added donation from Stella Artois) whilst still being closed for business – providing immediate financial relief to pay wages and keep their business afloat whilst their doors remain shut.
And finally, beer-makers Castle Lager and Castle Lite respectively donated large sums of funds to the SA Solidarity Fund which, when combined, amount to over R7million. Castle Larger raised their funds by sacrificing the brand’s budget, while Castle Lite donated R1 per live stream for each person who tuned into Castle Lite Unlocks: In Bed With on YouTube.
Covid-19 may have changed the landscape in which SAB operates, but it has not changed their values and what they stand for as a business. “There truly is strength in numbers. Through unity and cooperation with the government, we can flatten the curve and help protect the health and wellbeing of all South Africans. By supporting our partners and helping our communities through this difficult time, we will come out of this stronger. We encourage all businesses and individuals to do the same, as we stand together at a distance,” said SAB Vice President of Corporate Affairs, Zoleka Lisa.
For more information check out www.sab.co.za or follow the official social media pages:
Hashtags: #TogetherAtADistance #WeAreSAB