THE TOP 10 SKINCARE INFLUENCERS TO WATCH IN 2021
The top 10 skincare influencers to watch rise in 2021 are Anarzade Omar, Dineo Jeniffer Mapoma, Esihle Ndleleni, Katleho Motaung, Khwezi Madlala, Lesego Mogonediwa, Ofentse Lekwane, Ofentse Molefe, Simone Kruger and Sue Mokoena
Durban, South Africa. The top 10 nano skincare influencers to watch rise in 2021 were selected by global skincare brand, NIVEA, in their latest campaign “Skinfluencer”, as an initiative that aims to uplift and empower young women into careers as an influencers.
This competition comes at a time when South Africa has seen an unprecedented rise in the unemployment rate, with women bearing the greatest brunt of the trend. Turning a passion for social media and content creation can grow into a self-led business with earning potential when managing one’s image and brand associations in a professional way.
“NIVEA aligns with nano-influencers, whose messages are authentic and they interact with their communities in highly personal way. Through NIVEA Skinfluencer, we aim to identify women with a talent for content creation and help open doors for them. The winners have worked closely with the brand and we have guided them in honing their skills over the last 12 months,” says NIVEA Marketing Manager, Mpume Ngwenya.
The 10 Skinfluencers have worked with NIVEA agency partners on campaigns, participated in photo shoots and attended regular online tutorials with a variety of professionals guiding them through the multiple disciplines. The tutorials included photography and videography skills, use of apps, tips and tricks to grow your following, styling, make up, modelling, managing your own brand and insights into the NIVEA brand as well as the beauty world. They have received personalised coaching with some of the most successful influencers in South Africa.