WHEN DESPERADOS SAYS ‘WE ARE THE PARTY’, THEY MEAN IT!
- Desperados, the world’s first tequila flavoured beer, launched in South Africa with an epic party experience ‘What The Fusion’
- Thousands of partygoers flocked to the popular 1 Fox in Johannesburg for Desperados’ wild experience, where opposites collided for a once-in-a-lifetime party
- Nine artists including Rouge, Black Motion, Shimza and Ms Cosmo performed live
Born over 20 years ago, Desperados, the world’s first tequila flavoured beer, available in over 87 countries came to life in SA in true Desperados fashion at their ‘What The Fusion’ launch party. Desperados lit up the South African party scene with an unforgettable launch of the world’s first tequila flavoured beer.
This unique beer was unleashed at a party to remember at the popular 1 Fox in Johannesburg over the past weekend – an epic event that delivered a thrilling experience for partygoers.
Accurately called ‘What The Fusion’, the party attracted thousands of people who were treated to an incredible mix of opposing elements that highlighted fiery tequila and icy beer – think stilt walkers, lava projections, a giant inflatable snow globe and ice slides. The big reveal saw these opposing elements collide in true Desperados style, which resulted in a sensational party.
Chart-topping South African artists and DJs, including Adillxh, Major League, Muzi, Willy Cardiac, Rouge, Crazy White Boy, Black Motion, Ms Cosmo, Shimza and a surprise appearance from Riky Rick, took to the stage and kept the crowd on their feet.
Rapper Rouge says the energy of the party was truly epic. “It was such a unique experience watching partygoers as they explored various elements of the party. It was even cooler performing to them as I infused dance performance with my raps and high energy beats… a dope fusion like tequila with beer!”
On top of the amazing performances and one-of-a-kind experiences, partygoers were kept entertained with live acts – from human mirror balls and slinkies, to stilt walkers who lit up to the music and dancers who wore sound reactive LED masks.
Mathew Walton, Desperados Brand Manager in SA says ‘What The Fusion’ captured the true essence of Desperados. “We’re excited to expand the HEINEKEN portfolio in South Africa with the launch of the world’s first tequila flavoured beer, Desperados. Our country has an innate passion for celebrations. Our goal is to ignite the party spirit with creativity and experimentation across South Africa.”
Desperados is available for purchase at all major and local retailers, as well as in bars and restaurants. Join the party conversation online at #WeAreTheParty.